Archive for November, 2009

PostHeaderIcon Paint That is Environmentally Friendly, Should I Really Buy Into It?


Paint That is Environmentally Friendly, Should I Really Buy Into It?

Over the past few years, more and more people have become quite aware of the need to take care of the environment and take responsibility for our part in saving the planet from ecological disaster brought on by the inventions and waste products created by man. As a natural result of the many developments, inventions, and innovations made by man, the environment has slowly been degraded to the point that it has become a real point of concern for everyone living on the planet. The toxic byproducts of the manufacture of most of the inventions of man have slowly choked and poisoned the environment, slowly producing adverse conditions that would take years to undo, if at all. Other than the production of fuels and modern lubricants, another source of chemical pollutants that are not only toxic to the environment but also directly to humans as well, are the various paints being made in manufacturing plants. These paints have pigments that are laced with lead, and this lead is a heavy metal that is highly toxic.

Thankfully, some paint manufacturers have taken the problem to heart and devised new compounds that are lead free and contain no other toxic chemicals, in effect, environmentally friendly paint. This is probably one of the best developments in the field of synthetic materials, since having environmentally safe paint is beneficial not only to the environment long term, but also directly and immediately upon humans, since this paint does not exude the strong toxic fumes that people have come to associate with freshly applied paint. Environmentally friendly paint is in many ways better then the traditional paint of old, not only in the fact that it will not poison the environment, and the residents of the house using it eventually, but also because of the fact that formulation of the environmentally safe paint actually allows it to dry quite faster than traditional paints. What’s more is that the colors found available in environmentally friendly paint are as varied as the ones you find in traditional paint, so finding the paint color that you like in non-toxic form should be quite easy now.

In case you are wondering just how environmentally safe paint is beneficial to you, here are just a few pointers:

Not a health hazard

There are millions of people with both diagnosed and undiagnosed chemical allergies that are easily triggered by numerous stimuli, and one of the most popular irritants are the traditional paints and their strong, noxious fumes. Environmentally friendly paint exudes little, if at all, chemical fumes when they are applied and while they are drying, making it ultimately ideal for the home and for places where people tend to stay indoors for a long period of time.

Safe for the environment

Like the name suggests, environmentally safe paint is just that, safe for the environment. Production of this type of paint did not in any way contribute to the contamination of groundwater and landfills, and does not have any substance in it that will deplete the ozone layer even faster. This is the entire reason for making this type of paint. Rest easy knowing that as you use environmentally friendly paint, you are in no way damaging the environment

Cost-efficient and effective

Environmentally friendly paints are known to perform rather well in coverage, scrubability, and in hiding the flaws that came out during previous coats of paint. People who have used environmentally safe paints say that the paint itself has enough body to allow more areas to be covered with the same amount of paint that would normally only cover a smaller surface area. This translates into significant savings by not having to buy more paint than is necessary.

Water-based paint

Being water based means it can be easier to clean, since it will not retain and absorb dirt and other stains, much like what traditional paint tends to do. A lot of discoloration in old paints is primarily because of dust and dirt actually seeping into the paint, causing it to grow darker and uneven in color.

Rico Franco is an SEO Copywriter/Marketing Specialist specializing in optimized written content and marketing/advertising copy. He was awarded by the Catholic Mass Media Awards in 2005 for Best Business/Feature story written, produced, and aired. Rico also writes various articles in paint colors, online games, and other topics.

How to Make Solar Panels

PostHeaderIcon How Can Technology Help the Environment?


How Can Technology Help the Environment?

How can technology help improve the environment? Are we promoting a more singular existence, where individualism is the force that is driving us along? We are now living in a world that is in an accelerated mode of change and innovation. Is this rate of change detrimental to our existence? Think about this for a moment. On the one hand we have improvements in all areas of our lives some are greater than others. On the other hand we are looking at the effects of the harmful destruction of our planet earth.

The first computers started to emerge around the 1940’s, now we have computer processors in a lot of the electronic equipment we use every day. We even have computers that can fit in your hand that have more power than the first computers.The first Television and television transmission appeared in 1925 and now we are watching gigantic flat screens, some as big as buildings and others screens as small as wrist watches. In the past 80 years the medical field has also grown in leaps and bounds in the areas of IVF, genetic research, cloning, stem cell research, along with the progress in the prevention, cure and management of various diseases. Other fields such as astronomy, environmental science, weapons/warfare and engineering have also had their fair share of extraordinary development achievements.

Looking at the issues of Global warming and human environment interaction we are currently facing within our natural environment. Should we really be in a race to ruin the land where we live? We cannot keep up with the current technology, just look at all the equipment you have taken to the recycle tip in just the last 12-24 months. Consider how many Televisions, Videos, DVD players, Computers, Laptops, Hi-fi’s and Home entertainment systems you have changed or bought recently, the list is endless. When an improvement is made to a product it can sometimes make the original product obsolete. Satellite Navigation equipment a new and easily available product for everyone. Even if you only use it once a year it is believed to be a must have product. Mobile phones is another product every man and his dog has one these days. How often do you change your mobile phone for the latest model? Can you ever imagine being without a mobile phone? How did we ever cope without them? The raw materials used to make a phone cannot be recycled easily. 

I believe as we get to understand one part(s) of our lives we seem to lose sight of others parts that are equally as important. What can be done to slow down the rate of change or how do we as a nation become more aware of the effects of the rate of change has on our environment.

If we could not have a new television or other new product until the old one had been recycled properly we would help the environment tremendously. Today if we implemented this many products or versions of products would be missed because of the speed at which technology changes. Like the latest flat screen with super clear picture quality. It seem that every other week we get the next new and improved product. Just look at washing power or washing up liquid advertisements.

Just some food for thought more to come soon.

Take advantage of more free valuable content at this website: http://computerbass.com/

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IDGTV: Tech News For Update


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PostHeaderIcon THE 3 Rs – Reuse and Recycle, Lazy Ways to Reduce


THE 3 Rs – Reuse and Recycle, Lazy Ways to Reduce

The 3 Rs (Reduce, Reuse, and Recycle) is no longer simply a mantra for environmental activists, it’s a ticket to saving you money while you consider the planet. The 3Rs ask you to buy less, reuse more, and recycle products at the end of their useful life-wonderful guiding principles for reducing our environmental footprint and bringing our lifestyles into balance with nature. But in practice, how many of us are really willing to cut back on the stuff we want to own, to reuse what we’d like to throw out, and to recycle when doing so is often incredibly inconvenient? Fortunately for budget-conscious Lazy Environmentalists, the 3Rs are receiving a twenty-first-century facelift, making them easy to implement and even easier on the wallet.

Reduce, the first of the 3Rs, releases you from the hassle, expense, and waste of unwanted stuff while helping you use less energy and create less trash. And while most of us can’t imagine life without our most prized four-wheeled possession, the first place to embrace Reduce is with our cars. That’s because our automobiles generate about half of our personal greenhouse gas emissions-the other half comes from our homes.

Today, you can enjoy the freedom of being in the driver’s seat while eliminating all of the expense of owning-or leasing-and maintaining a car by joining a car-share service. Zipcar is leading the way. Available in more than 40 U.S. cities, Zipcar lets members locate cars conveniently parked at designated spots around the city and reserve them for an hourly fee (typically between $10.50 and $16.50). Members arrive at the parking spot, swipe their membership card over the windshield sensor to unlock the door, hop in, and go. There’s no need to pay for gasoline or insurance; Zipcar has got you covered. You won’t sacrifice your ride either; Zipcar lets you choose from models like the BMW 325, Mini Cooper, Honda Fit, Volkswagen Jetta, Toyota Prius, Honda Civic Hybrid, Volvo S40, Mazda 3, and Subaru Outback. According to the company’s surveys, over time Zipcar members reduce their car usage by as much as 50 percent. Zipcar estimates that each of its cars removes the equivalent of about 15 privately owned vehicles from the road. Other car-sharing services are popping up across the country and around the world. Visit Carsharing.net for a comprehensive list.

Reuse-the middle child of the 3Rs-has been a part of our lives before we were “eco” anything (eco-conscious, eco-savvy, even a tentative eco-curious). Think about it: Every day, we reuse items like T-shirts, cereal bowls, and underwear without a second thought. We don’t toss them after one use. We reuse. The secret to twenty-first century Reusing is to discover how to reuse other people’s really cool stuff as well as our own.

Reuse logic is in effect at Goozex.com, where gamers gather to swap their video game. Visit the website, create an account and list the games you own that you’d like to trade. Then Goozex quickly locates other gamers who want them and makes instantaneous matches for you. With each game you mail, you earn Goozex points, which you can then use to acquire the games you want from other members. Instead of spending lots of money on new games (and paying for all that packaging waste), you’ll pay Goozex $1 each time you receive a game. Whether you’re partial to Xbox, Wii, Nintendo, or many other gaming platforms, the Goozex trading community has got you covered. Get your reused copy of Call of Duty 2 or NCAA Football 09 today.

Swapping websites are emerging in all kinds of categories. Bookworms can browse more than two million titles available for trade at Paperbackswap.com. Movie collectors can visit Swapadvd.com to trade both new and classic DVD titles. CD fans (you know you’ve still got ‘em) can tap into more than 130,000 titles available at Swapacd.com. And new and expecting parents can trade for baby strollers, bibs, bedding, bumpers, and more at Zwaggle.com.

Recycle, the last of the 3R trio, is the most transformative of the Rs. When we recycle, we’re giving used products the chance to be reborn as something new. That’s especially the case thanks to companies like Preserve that has partnered with Stonyfield Farm to recycle its yogurt cups-from organic yogurt, of course-into ergonomic plastic toothbrushes, razors, and an assortment of colorful kitchenware (and now also does the same with Brita pitcher filters).

TerraCycle, another green innovator, is on pace to redefine much of America’s relationship with trash. The company that began with its signature Plant Food-made from worm poop, packaged in empty Pepsi bottles and sold at the likes of Home Depot and Wal-Mart-has evolved into an innovation powerhouse that continually introduces new products made entirely from waste. Take the E-Water Trash Cans and Recycling Bins available at OfficeMax for $10.99 each and made from crushed computers and fax machines (that would otherwise end up in a landfill). Or the rain barrels and composters made from Kendall-Jackson oak wine barrels that sell for $99 each at Sam’s Club. They’re both prime examples of a company that sees opportunity where others see garbage. In so doing, TerraCycle helps us make attractive choices that are mindful of the planet and our wallets.

Josh Dorfman is an environmental entrepreneur, media personality and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. He is also the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings. His latest book, The Lazy Environmentalist on a Budget: Save Money. Save Time. Save The Planet, is now available. For more information, please visit: http://www.lazyenvironmentalist.com


Origami Solar Cells: Silicon Sheets Self-Assemble To Catch Light

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PostHeaderIcon CO2 Footprint of a Product


CO2 Footprint of a Product

We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.

The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.

Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.

Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.

Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?

Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.


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PostHeaderIcon Going Green


Going Green

Why You Should Start Recycling Today

Recycling is like exercising – everyone knows we should do it, but not all of us do it as frequently as we should and many of us don’t do it at all. However, there are tons of reasons why you must make an effort to recycle as much as feasible. If you have not been diligent about recycling, this article provides some great reasons why you should start.

1. Recycling cuts back on global warming.
2. Production of certain materials from the start can release serious amounts of CO2 into the atmosphere.
3. Recycling paper saves trees – for each ton of paper recycled, 17 trees are saved. Each of these trees can extract around 250 pounds of carbon-dioxide from the air in a year.
4. Recycling makes us more energy-efficient. It frequently takes a great amount more energy to form something from nothing than to reuse it.
5. It keeps our landfills from overflowing. We are fast running out of space for landfills especially near towns.

Beach towns have been dumping trash into their seas for years to by-pass the difficulty, but with widespread sea ecological collapse, this isn’t longer a practicable option. Worse yet, it’s hard to find land in suburban and agricultural areas whose residents will permit landfills to come into their areas without a fight. The squeeze for rubbish heap land is only going to become worse in the future.

Recycling gives us some hope. Studies show that 60% to 75% of rubbish in landfills can be recycled. That suggests that if everyone recycled, we would have 60% to 75% less rubbish in our landfills, and we’d need at least that far less land for rubbish disposal. The rubbish in landfills is mostly not treated in any way it’s simply thrown in a huge hole and buried over. A lot of this rubbish isn’t environmentally friendly or readily biodegradable and it is unsurprising that contaminants can get into our water. It is also a major reason why it isn’t safe to drink from streams and brooks when you are hiking and camping even when it’s like you are in a spotless environment. It reduces air pollution. A lot of factories that produce plastics, metals, and paper products release poisons into the air.

For instance, plastics are usually burned in incinerators. Plastics are made with oil, and that oil is released into the atmosphere when the plastic burns, creating significant greenhouse-gas emissions. From manufacturing to processing, from collection to invention it’s common knowledge that recycling is an expansion industry, earning billions of bucks yearly. Our desire to recycle is only going to grow more insistent as populations grow and as technology changes. It adds to property worth. It is obvious a rubbish heap near your house can decrease your property values significantly. Recycling decreases the quantity of land required for landfills. This decreases the quantity of homes near landfills, keeping property values up and house owners cheerful. The more folks recycle, the less landfills we need and if enough folks pitch in, recycling should pay off for everyone. It is good business. Pitting business against the environment is a lose-lose situation – everyone suffers.

Commercial factories and processing plants save masses of cash on energy and extraction systems when they use recycled materials rather than virgin resources. They also make sure that basic resources don’t become a scanty commodity, keeping demand and costs down and making sure that their business can continue for years to come. One person can contribute. Many of us think this is true with recycling, too but the reality is that small acts of recycling make a giant difference.

David Sein is a freelance journalist reporting on socially conscious issues.

PostHeaderIcon 5 Easy Tips For Saving Money, Conserving Water


5 Easy Tips For Saving Money, Conserving Water

Everyone is looking for ways to save money and help conserve our natural resources. There are many methods that are easy to start in your own homes, but one very simple and obvious way to save is by reducing water consumption. Here are just a few easy water saving tips that you can begin doing today.

1.  Turn off running water in your sink or shower when you’re actually using the water. You can easily fill the sink with a enough water to wash your face, or fill a cup to brush your teeth. You may consider turning off the shower faucet while you’re washing your hair and then turn on again to rinse. Think about how much water is wasted. The same goes for dishes in the kitchen, turn off the water until you’re ready to rinse.

2.  There are low-water consumption toilets available that use only a couple of gallons of water each time they are flushed. If you have a standard toilet, one green living tip you may consider is placing a plastic bottle filled with sand into your toilet tank. This little trick helps the tank fill up faster and use less water.

3.  The laundry is another area where it is easy to waste water, and just as easy to save. Do your laundry in large loads rather than several smaller ones.

4. Limit your water waste outdoors. Don’t wash your car or driveway as often as you have been, and when you do, turn off the outside faucet until it’s time to rinse your car.

5. Look throughout your home, checking the faucets, toilets and pipes for any leaks. The very smallest of drips coming from a leaking pipe can eventually cost you a lot of money. Fix any leaks that you find.

If you are looking for simple ways to save the planet and save yourself money, start at home with these 5 easy steps. The planet and your wallet will thank you.

Learn more Green Living Tips and Ideas at http://greenlivingtipsandideas.com

2008- Granny Arrested/Greenest car

PostHeaderIcon News for Green Tech Stock


News for Green Tech Stock

Recycle, Reuse and Reduce – A Quiz For Families Who Want to Recycle Cans

Does you family recycle aluminum cans? Do they do it to get a little extra cash or because it is the responsible thing to do? How much do they, and you, know about what happens to the can after the soda is gone? Here is a quick true and false quiz on recycling. It will only take 2 or 3 minutes to find out what you know and what you need to know about the importance of families recycling.

Circle the answer for each of the 6 questions. Now test the other members of the family.

1. In the time it takes you to read this question, 50,000 12-ounce aluminum cans are made.

                  True or False

2. When you recycle one aluminum can you save enough energy to equal a half gallon of gasoline?

                  True or False

3. There is no limit to the amount of times aluminum can be recycled.

                  True or False

4. We use over 80,000,000,000 (billion!) cans a year.

                  True or False

5. At one time, aluminum was more valuable than gold.

                  True or False

6. More aluminum goes into beverage cans than any other product.

                  True or False

Surprise! All of the answers are true.

Did you know that for every $10 spent buying things $1 or 10% goes for packaging that is thrown away. Packaging, and that includes aluminum cans, represents 65% of household trash. Wow. What a waste of money and resources. We can do better than that.

Our family is making a special effort to Recycle, Reuse and Reduce. Will you join us in helping to protecting our earth and natural resources? Maybe your family could put up a special box to save aluminum cans for the recycling center.

(c) Judy H. Wright http://www.ArtichokePress.com You have permission to reprint this article in your blog, ezine or offline magazine as long as you keep the content and contact information intact. Thank You.

Artichoke Press is the home site of Judy H. Wright, family relationship coach and author. If your organization would like to schedule Auntie Artichoke, the storytelling trainer, for a workshop please call 406.549.9813.

You are also invited to visit our blog at http://www.AskAuntieArtichoke.com for answers and suggestions which will enhance your relationships. You will also find a full listing of free tele-classes and radio shows held each Thursday just for you.

Thanks for joining our community of caring parents, family members,coaches, teachers and mentors who want to help raise a generation of responsible adults.

PostHeaderIcon The 3 R’s – Our Family’s Commitment to Do More


The 3 R’s – Our Family’s Commitment to Do More

So How You Do’ing? In the spirit of recycling, I thought I would use those famous words from Friends character Joey. I have shared with you in other articles ideas that my family are using to cut our carbon footprint on this precious Earth that we call home.

Reducing is always a challenge, because it goes in the face of our societal values of having more and doing more, but it is the highest form of recycling.

Re-using is something that has been natural for me through out my life. It may be challenging at times to creatively transform old household items into new uses, but this has become one of the staples of our family’s efforts to be more environmentally friendly…and save money.

Recycling has become the catch phrase for the 3 R’s, but is strictly speaking altering one thing into another. It is important that we recycle as much as we possibly can, because making consumables from recycled goods is always cheaper and better for the environment than making them from raw materials. But we should recognise too that recycling should only be used after we have reduced and re-used. For our children and their futures, we must use all the arsenal of tools embodied in the 3 R’s: reducing wherever we can, re-using everything that we possibly can, and recycling every item that our councils and recycling centres will accept.

Today I am wanted to look at those things that my family could do better:

1) Reducing excess packaging. I think this might be the most challenging to tackle; partly because a great deal of it is beyond our control. We are, I admit, large consumers of electronics (blame techie husband). Have you ever noticed how much packaging goes into one tiny piece of plastic? A memory stick that is one inch by two will most often come in a plastic (non-recyclable) package with a large cardboard inset and an information packet. I recognise that this is an anti-theft device, but aren’t there other alternatives? What about putting such items behind the counter? The other side of that is that the packaging contributes to the cost of that piece of plastic and metal. Of course, this is an issue that will require a concreted effort from consumer and most likely government intervention to address. What I can do for now is to choose to purchase my fruit and vegetables loose. I am also hoping this will cut down on both spending and waste by purchasing only what we need.

2) I am going to remember to use those little switches on the power plugs. As I mentioned, being American we do not have such things. It has been hard for me change a lifetime of habits. But with my husband’s help, I am going to use these magic little buttons more often.

3) We are going to replace all batteries with rechargeable ones. About half of our batteries are rechargeable; mostly the ones in our keyboards and mousse. But over the coming weeks, we will replace all batteries with rechargeable ones…since these are particularly toxic waste in our landfills.

4) I am going to use less water when washing dishes. I have this habit of running the water to rinse dishes as I go. The new plan is to wash everything and sit it on the counter until I am done. Then use the same pan to rinse the dishes in cold water.

5) I am going to have a spring clean out. I may be doing pretty well at re-using but I could help others to do better by donating all the stuff I am not using to Freecycle, the Islington Swap Xchange, or my local Mind shop. This will make my husband very happy as he has been complaining about my daughter’s toys for a while now.

So what can you do better? Remember though this is not about being perfect, but the little things that we can realistically do and continue to do. The things that may seem so small that you don’t think they will make a difference: things that if we all did would make a huge difference. I invite you all to share your list with me.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.

Green Cab VT News Report

PostHeaderIcon Sea Levels Rise


Sea Levels Rise

It is no new scientific fact that there is a slow steady increase of temperature; we’ve been studying and recording changes for a few decades. For some reason people are only now starting to take notice of how desperate the situation is.

Due to the increased temperature, sea levels are on the rise. It now is easier for boats full of scientists to access the Northwest Passage for research due to the polar icecaps melting . Areas that were once almost unreachable are now becoming navigational and the search for precious gems, gold, and oil is on! There is no end to mans greed.It makes sense that when the sea levels rise the ground surfaces slowly disappear. We will lose our agriculture farmlands. There may not be enough food needed to sustain ourselves, let alone other countries that we already support. Many farmers will lose their farms and their lifestyle.

Should sea levels on the rise be a worry about freshwater? Our drinking water is not a luxury it is a necessity and is as important for people, plants, and animals. The possible damage to freshwater due to rising sea levels should be a major worry to all of us.

For hundreds of years polar bears have been the king of the Arctic ice and roamed over vast areas of icy tundra. But with the icecaps melting away, and the distance between ice flows becoming greater, many polar bears have drowned from exhaustion before reaching shore. It also makes hunting their primary source of food, the seal, more difficult. Dying of hunger is now a probable fate for many of them.

The total extinction of many of the world’s beloved land animals may be just around the bend due to rising sea levels.

Show some concern about the environment and save money at the same time by searching for eco friendly products from sites like http://www.EnergySavingProject.com.

The author is a specialist in environment, energy efficiency and renewable energy.

Green Technology Airline Flight Test

PostHeaderIcon Water Efficiency


Water Efficiency

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

  1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
  2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
  3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
  4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

  • I want to acquire the best stuff for the cheapest terms
  • I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

  • finite energy resources will run out
  • actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
  • the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.

You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

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